STOP JUSTIFYING YOUR BUDGET.
START PROVING YOUR VALUE.
The only neuroscience-based training methodology with Fortune 100-validated $4:$1 ROI in 90 days when implemented as designed.
THE BRUTAL TRUTH ABOUT L&D
Your CFO just asked: "What's the ROI on that training program?"
You froze. Because you know the answer:
Your training doesn't work. And you can't prove it either way.
Here's what's really happening...
→ 88% of training fails to stick beyond 30 days
→ Only 20-30% of content is retained after traditional training
→ 90% of L&D directors report feeling overwhelmed and under-equipped
→ 46% identify proving training impact as their biggest challenge
→ 67% say L&D is LESS aligned with organizational priorities than two years ago
And now your CFO wants numbers. Spreadsheets. Proof.
Meanwhile, you're burning budget on training that produces certificates, not competence.
Sound familiar?
40% Training Time Reduction
Validated by Fortune 100
Co-Created with Cognitive Neuroscientist
2,000 Professionals, 20+ Countries
INTRODUCING BRAIN-CENTRIC DESIGN:
THE METHODOLOGY YOUR CFO WILL ACTUALLY BELIEVE IN
Not another "best practices" framework. Not repackaged behavioral psychology. This is cognitive neuroscience applied to corporate training with Fortune 100 validation. Brain-centric Design is the first complete training methodology co-developed with a cognitive neuroscientist specifically to address why traditional training fails.
THE PROBLEM WITH EVERYTHING YOU'RE DOING
Traditional training - ADDIE, SAM, even modern microlearning - was designed before we understood how the brain actually processes information. They optimize for content delivery, not neural encoding.
That's why learners score 90% on post-tests and can't recall the content two weeks later.
What Makes Brain-centric Design Different:
Instead of perfecting what you say, we prepare minds before you speak. Instead of behavioral compliance, we create cognitive adoption. Instead of extrinsic motivation systems, we leverage intrinsic neural drivers.
The result? Training that doesn't just "engage" learners...it rewires their neural pathways for permanent behavior change.
THE THREE BREAKTHROUGH FRAMEWORKS
THE COGNITIVE GLIDE PATH
What It Is: A 5-minute preparation system that "opens minds before you speak"
Why It Works: Your brain rejects information it isn't prepared for, no matter how well-presented. The Cognitive Glide Path activates prior knowledge, creates relevance, and eliminates resistance.
Your Result: 85% retention rate vs. 20-30% industry average
THE CHALLENGE WHEEL
What It Is: A five-phase learning process that engages all four brain lobes simultaneously
Why It Works: Hebbian learning ("neurons that fire together wire together") only happens with multi-lobe activation. Traditional training uses one lobe at a time... no wonder nothing sticks!
Your Result: 40% reduction in training time with better outcomes
GREENHOUSING
What It Is: Psychologically safe learning environments "designed for the Orchid" (sensitive learners) that benefit everyone
Why It Works: A stressed brain cannot encode new information...it's too busy surviving. Eliminate fight/flight/freeze response, unlock learning capacity.
Your Result: Zero attrition in call centers, 70% reduction in trained employee turnover
QUESTIONS L&D DIRECTORS ASK US
WE ALREADY USE ADDIE/SAM. CAN'T WE JUST OPTIMIZE WHAT WE HAVE?
ADDIE and SAM are process frameworks (waterfall vs. agile design cycles). They optimize HOW you build training, not WHETHER the brain can absorb it. Brain-centric Design addresses neural processing: how the brain actually encodes information. You can use BcD within your existing ADDIE or SAM process. Think of it as upgrading from black-and-white TV to 4K—same screen, completely different picture quality.
WHAT IF OUR EXECUTIVES WON'T SUPPORT THIS?
That's exactly why we start with the 90-day pilot (see below). You're not asking for a multi-year commitment...you're asking for 90 days to prove measurable ROI with a small group. Most CFOs and executives respond well to: "Let me prove this works with 25 people before we scale. If we don't see $4:$1 ROI in 90 days, we don't expand." The data does the selling for you.
HOW MUCH TIME DOES IMPLEMENTATION REQUIRE FROM OUR TEAM?
Minimal. The pilot requires:
→ 2-4 hours for initial assessment interviews
→ Your existing training content (we adapt it, you don't rebuild)
→ 30-minute bi-weekly check-ins
→ Your team continues running training—we provide frameworks and support
Most L&D directors report this SAVES time by eliminating ineffective training cycles.
DO YOU WORK WITH OUR EXISTING LMS?
Yes. Brain-centric Design principles can be implemented within any LMS. We also offer The Education Engine (our proprietary platform designed specifically for BcD methodology), but it's not required. Most pilot programs use your existing tech stack.
WHAT IF WE WANT TO BUILD INTERNAL CAPABILITY INSTEAD OF ONGOING CONSULTING?
Perfect. That's our Train-the-Trainer Certification program ($75K). We certify 3-5 of your internal team members to implement Brain-centric Design independently. They become your internal experts; you own the capability forever. Many Fortune 100 clients start with pilots, then move to Train-the-Trainer once they've seen results, as did CVS & AETNA.
WHAT IF WE WANT TO BUILD INTERNAL CAPABILITY INSTEAD OF ONGOING CONSULTING?
Perfect. That's our Train-the-Trainer Certification program ($75K). We certify 3-5 of your internal team members to implement Brain-centric Design independently. They become your internal experts; you own the capability forever. Many Fortune 100 clients start with pilots, then move to Train-the-Trainer once they've seen results, as did CVS & AETNA.
HOW DO YOU MEASURE ROI?
We track four categories:
→ Time Savings: Reduction in training hours x hourly cost x number of employees
→ Retention Improvement: Increased knowledge retention = less re-training cost
→ Attrition Reduction: Lower turnover among trained employees x replacement cost
→ Performance Impact: Business metrics tied to training (sales, efficiency, satisfaction, etc.)
We document baseline metrics before implementation, then measure identical metrics at 30, 60, and 90 days. Your CFO gets a spreadsheet showing exactly where the $4:$1 comes from.
WHAT INDUSTRIES DO YOU WORK WITH?
Brain-centric Design works across industries because it's based on how the brain functions, not industry-specific content. Our clients include:
→ Technology: Microsoft, Fortune 500 tech companies
→ Retail: Nike (multiple divisions)
→ Government/Defense: Department of Defense, specialized engineering teams
→ Distribution: Wholesale/B2B
→ Healthcare, Financial Services, Manufacturing, Professional Services, Sales
The methodology adapts to your content and context.
HOW IS THIS DIFFERENT THAN NEUROLEADERSHIP INSTITUTE?
NeuroLeadership pioneered neuroscience in leadership development, and we respect their work. Brain-centric Design focuses specifically on learning and training effectiveness with a proven ROI model. Our clients see measurable returns within 90 days with documented Fortune 100 case studies showing 40% training time reduction and 85% retention rates. We also provide implementation support and ROI guarantees that aren't typical in the market.
WHAT'S THE TYPICAL TIMELINE FROM CONSULTATION TO PILOT START?
2-4 weeks:
→ Week 1: Initial consultation + proposal
→ Week 2: Contract finalization + baseline assessment planning
→ Week 3-4: Baseline data collection
→ Week 5: Pilot implementation begins
We can accelerate if you have executive urgency.
DO YOU OFFER PAYMENT PLANS?
Yes, for most programs:
→ Enterprise Pilots: 50% upfront, 50% at Day 45
→ Annual Programs: Quarterly payments
→ Custom arrangements available for multi-year commitments
THE 90-DAY ENTERPRISE PILOT: PROVE IT WORKS BEFORE YOU SCALE
Start with 10-50 people. See measurable ROI in 90 days. Then decide if you want to scale.
PHASE 1: ASSESSMENT (WEEK 1-2)
Current state analysis: training time, retention, attrition, business metrics
Stakeholder interviews
Baseline measurement framework established
Success criteria defined with your leadership
PHASE 2: IMPLEMENTATION (WEEK 3-10)
Brain-centric Basics workshop for pilot group
Challenge Wheel integration into your existing training
Cognitive Glide Path templates for your content
Greenhousing environment design
Weekly implementation support
PHASE 3: MEASUREMENT (WEEK 11-12)
Post-implementation assessment (identical methodology to baseline)
ROI calculation: time savings + retention improvement + attrition reduction
Business impact tied to training outcomes
Scale-up recommendations
INVESTMENT
$25,000 - $75,000
(based on pilot size and customization needs)
What You Get...
✓ Complete baseline and follow-up assessment
✓ Customized Brain-centric implementation
✓ All training materials and frameworks
✓ Weekly progress reviews
✓ ROI documentation for your CFO
✓ Scale-up roadmap if results warrant
STOP BURNING BUDGET ON TRAINING THAT DOESN'T WORK
You have two choices
Which sounds less risky?
No pressure. No sales pitch. Just 30 minutes to assess if Brain-centric Design is right for your organization.
If it's not a fit, we'll tell you honestly, and you'll still leave with actionable insights.
Seattle, Washington
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