ADDIE and SAM are process frameworks (waterfall vs. agile design cycles). They optimize HOW you build training, not WHETHER the brain can absorb it. Brain-centric Design addresses neural processing: how the brain actually encodes information. You can use BcD within your existing ADDIE or SAM process. Think of it as upgrading from black-and-white TV to 4K—same screen, completely different picture quality.

That's exactly why we start with the 90-day pilot (see below). You're not asking for a multi-year commitment...you're asking for 90 days to prove measurable ROI with a small group. Most CFOs and executives respond well to: "Let me prove this works with 25 people before we scale. If we don't see $4:$1 ROI in 90 days, we don't expand." The data does the selling for you.

Minimal. The pilot requires:

→ 2-4 hours for initial assessment interviews

→ Your existing training content (we adapt it, you don't rebuild)

→ 30-minute bi-weekly check-ins

→ Your team continues running training—we provide frameworks and support

Most L&D directors report this SAVES time by eliminating ineffective training cycles.

Yes. Brain-centric Design principles can be implemented within any LMS. We also offer The Education Engine (our proprietary platform designed specifically for BcD methodology), but it's not required. Most pilot programs use your existing tech stack.

Perfect. That's our Train-the-Trainer Certification program ($75K). We certify 3-5 of your internal team members to implement Brain-centric Design independently. They become your internal experts; you own the capability forever. Many Fortune 100 clients start with pilots, then move to Train-the-Trainer once they've seen results, as did CVS & AETNA.

Perfect. That's our Train-the-Trainer Certification program ($75K). We certify 3-5 of your internal team members to implement Brain-centric Design independently. They become your internal experts; you own the capability forever. Many Fortune 100 clients start with pilots, then move to Train-the-Trainer once they've seen results, as did CVS & AETNA.

We track four categories:

→ Time Savings: Reduction in training hours x hourly cost x number of employees

→ Retention Improvement: Increased knowledge retention = less re-training cost

→ Attrition Reduction: Lower turnover among trained employees x replacement cost

→ Performance Impact: Business metrics tied to training (sales, efficiency, satisfaction, etc.)

We document baseline metrics before implementation, then measure identical metrics at 30, 60, and 90 days. Your CFO gets a spreadsheet showing exactly where the $4:$1 comes from.

Brain-centric Design works across industries because it's based on how the brain functions, not industry-specific content. Our clients include:

→ Technology: Microsoft, Fortune 500 tech companies

→ Retail: Nike (multiple divisions)

→ Government/Defense: Department of Defense, specialized engineering teams

→ Distribution: Wholesale/B2B

→ Healthcare, Financial Services, Manufacturing, Professional Services, Sales

The methodology adapts to your content and context.

NeuroLeadership pioneered neuroscience in leadership development, and we respect their work. Brain-centric Design focuses specifically on learning and training effectiveness with a proven ROI model. Our clients see measurable returns within 90 days with documented Fortune 100 case studies showing 40% training time reduction and 85% retention rates. We also provide implementation support and ROI guarantees that aren't typical in the market.

2-4 weeks:

→ Week 1: Initial consultation + proposal

→ Week 2: Contract finalization + baseline assessment planning

→ Week 3-4: Baseline data collection

→ Week 5: Pilot implementation begins

We can accelerate if you have executive urgency.

Yes, for most programs:

→ Enterprise Pilots: 50% upfront, 50% at Day 45

→ Annual Programs: Quarterly payments

→ Custom arrangements available for multi-year commitments