FOR HIGH-VALUE PROFESSIONALS
FROM OVERLOOKED TO INDISPENSABLE
The AI-Proof Certification That Makes Promotion Inevitable
While AI handles routine tasks, your superpower is cognitive influence: the ability to prepare minds for adoption before you speak. Brain-centric Instructional Designer (BcID) certification codifies what exceptional professionals do intuitively, making you promotable, hireable, and consultable.
Master the communication and influence skills in 2:1 higher demand than digital skills. Earn 15-33% more within 18 months. Join the thousands of BcID-certified professionals at Nike, Microsoft, and Fortune 100 companies.
WHY YOUR SKILLS AREN'T ENOUGH
(EVEN THOUGH YOU'RE DOING EVERYTHING RIGHT)
You're competent. You deliver results. You solve problems. Your manager values you.
But somewhere in the back of your mind, there's a question: Why isn't that translating to the next opportunity?
The brutal truth: 39% of current skills will be obsolete by 2030. That's not just technical skills...that includes your expertise in whatever you do today.
AI is automating routine work at an accelerating pace. That's actually good news for you. Because the skills becoming premium aren't digital skills. They're human skills.
Look at what top companies are actually hiring for:
Communication: #1 most in-demand global skill (LinkedIn 2024)
Influence & Leadership: 2:1 higher demand than digital skills
Strategic Thinking: 92% of executives rate influence capabilities as critical for advancement
Contextual Judgment: The one thing AI can't replicate
Here's the gap: You probably have these skills. But you can't prove them. They're intuitive. They're not certified. They're not systematized.
When a promotion opportunity arises, your resume lists "Project Manager," "Sales Director," or "Engineer." The promotion goes to someone whose resume says "Certified Brain-centric Instructional Designer."
Same capabilities. Different market value.
RESEARCH BACKING YOUR CONCERNS
"My influence isn't valued"
Only 33% of high-performers formally measure and demonstrate their influence impact
"I'm competing with AI"
44% of employees' core skills predicted to be disrupted 2023-2027; 86% of companies increasing AI training budgets
"My skills feel invisible"
82% of first-level managers eager for educational opportunities, but overlook influence development
"I don't know what to build next"
Leaders who master Perception, Visibility, and Influence 3x more likely to earn promotions within one year
The common thread: Professionals with demonstrated, certified influence capabilities advance 3x faster than those without.
39% of current skills will be obsolete by 2030. 92% of executives demand influence capabilities AI can't replicate.
40% Training Time Reduction
Validated by Fortune 100
Co-Created with Cognitive Neuroscientist
2,000 Professionals, 20+ Countries
MASTER THE COGNITIVE INFLUENCE FRAMEWORK FORTUNE 100 EXECUTIVES PAY THOUSANDS TO LEARN
The Brain-centric Instructional Designer (BcID) certification is a 14-week intensive training with Rich Carr that transforms your intuitive influence into a systematized, teachable, certifiable framework.
This isn't another "soft skills" workshop. This is a complete cognitive methodology you'll use for your entire career...across every conversation, every presentation, every high-stakes moment.
WHAT YOU'LL MASTER
THE COGNITIVE GLIDE PATH
What It Is: A 5-minute preparation system that "opens minds before you speak"
The exact framework that corporate executives pay $15K consultations to learn
How to "open minds" in the first 5 minutes before you speak
Structure that makes your ideas feel discovered, not sold
Applicable to any situation: pitches, presentations, negotiations, difficult conversations
Why It Works: Your brain rejects information it isn't prepared for, no matter how well-presented. The Cognitive Glide Path activates prior knowledge, creates relevance, and eliminates resistance.
Your Result: 85% retention rate vs. 20-30% industry average
THE CHALLENGE WHEEL
What It Is: A five-phase learning process that engages all four brain lobes simultaneously
How to engage all four brain lobes simultaneously (frontal, parietal, temporal, occipital)
Why traditional training engages only 1-2 lobes (and fails)
The complete process: Initial Thoughts → Multiple Perspectives → Reflect → Revised Thinking → Report Out
How to design content that creates deep neural encoding vs. surface memorization
Why It Works: Hebbian learning ("neurons that fire together wire together") only happens with multi-lobe activation. Traditional training uses one lobe at a time... no wonder nothing sticks!
Your Result: 40% reduction in training time with better outcomes
THE NESTED EGG
Why It Works: Eliminate noise and present only what matters in presentations, proposals, and strategic communication
Your Result: Turns 30-slide presentations into focused, memorable 10-minute pitches
What It Is: The precision framework that identifies your Big Idea...the enduring takeaway you want your audience understand
Isolating your 'Big Idea' in any communication of consequence
How to measure success before you ever present (know exactly what "winning" looks like)
Strategic scaffolding: identifying the two essential support items that unlock deep understanding
Brings clarity to chaos
PROGRAM STRUCTURE
DURATION: 13-14 weeks, 28 deep understanding sessions
FORMAT: Online cohort (no travel, fits around your job)
TIME COMMITMENT: 4-6 hours per week (typically Tuesday & Thursday evenings)
FACILITATOR: Rich Carr (Learning Scientist, thousands worldwide)
WHAT'S INCLUDED:
28 Online Sessions (asynchronous, two per week)
14 Live Sessions (90 minutes, one per week)
Complete methodology training and certification materials
Challenge Wheel template and implementation guides
Access to all frameworks and case studies
Required capstone project: Design and deliver a complete cognitive presentation (your proof of mastery)
Lifetime Access
NEXT COHORT: Jan 16 → Apr 17, 2026
APPLICATIONS OPEN: November 14th, 2025
EARLY BIRD DEADLINE: December 19th, 2025 (12% Discount)
FINAL DEADLINE: January 15th, 2026
FREQUENTLY ASKED QUESTIONS
HOW MUCH TIME DOES THIS ACTUALLY TAKE?
3-5 hours per week for 14 weeks. You attend one 90-minute session each week, plus do 2 individual online sessions (30 -45 minutes each). It's manageable around a full-time job. Most participants don't take it on top of a 60-hour workweek; this is something you prioritize as career investment.
WILL I ACTUALLY USSE THIS? OR WILL IT BE LIKE OTHER TRAINING THAT DOESN'T TRANSFER?
The difference is that you're not learning abstract principles. You're learning a system you'll use in every conversation for the rest of your career.
Three months in, you'll be using Challenge Wheel in project meetings. You'll be using Cognitive Glide Path before presenting to your boss. You'll recognize when someone else is using Greenhousing principles to make you feel safe.
It's not theoretical. It's immediately practical.
DO I NEED PREREQUISITES? DO I NEED AN INSTRUCTIONAL DESIGNER BACKGROUND?
No prerequisites. You don't need any training background. The methodology is applicable to anyone in any role...sales, law, finance, engineering, entrepreneurship, leadership.
Half our cohorts comes from non-training backgrounds. They're just professionals who want to systematize their influence and advance their careers.
WHAT HAPPENS AFTER I FINISH? IS THERE ONGOING SUPPORT?
Yes. You get:
→ Lifetime access to alumni network
→ Online LinkedIn Community forum
→ Subscription to the Brain-centric Substack Newsletter
→ Resource library with all frameworks and templates
→ Continuing education (new frameworks as Rich develops them)
Many alumni stay connected for years, helping each other with challenges, celebrating promotions, and even launching consulting practices together.
HOW DOES THIS HELP WITH CONSULTING OPPORTUNITIES?
BcID credential signals that you've mastered a systematic methodology. Instead of selling "coaching" (commodity), you sell "Brain-centric Design implementation" (specific, credible, proven).
Many alumni charge $5K-15K for consulting engagements applying BcID to specific client challenges. The credential gives you pricing power.
CAN I TAKE THIS IF I'M EMPLOYED? WHAT IF MY EMPLOOYER FINDS OUT?
Yes, take it while employed. This isn't competitive with your day job...it's an investment in your career.
Many employers actually encourage this. Some even fund it as professional development. Many reserve 'Private CoHorts' for key staff and initiatives.
If your industry has concerns, you can keep your certification private (it's on your resume, not publicly broadcast unless you choose).
But most BcID holders talk about it openly because it differentiates them competitively.
WHAT'S THE DIFFERENCE BETWEEN BcID & THE BRAIN-CENTRIC BASICS WORKSHOP?
Basics Workshop (2 days, $497):
✓ Introduction to core frameworks
✓ Immediately applicable skills
✓ Good for professionals wanting a quick skill boost
✓ Not a certification
✓ Good starting point before deciding on full certification
BcID Certification (14 weeks, $3,497):
✓ Complete methodology mastery
✓ Industry-recognized credential
✓ Capstone project demonstrating mastery
✓ Lifetime alumni network and support
✓ Career advancement positioning
✓ Preparation for consulting or teaching
Most professionals who do Basics later pursue BcID. It's a natural progression from "test this out" to "master this systematically."
THE INVESTMENT THAT PAYS FOR ITSELF
BcID CERTIFICATION: $3,497
What this represents...
14 weeks of cohort-based learning
28 online asynchronous sessions
Complete methodology training + certification materials
Lifetime alumni network access
Capstone project guidance
Compared to...
Executive coaching for lessor transformation: $15K-50K
MBA programs focused on leadership: $30K-120K+
Complete methodology training + certification materials
Corporate leadership programs: $5K-15K per person
Professional certifications in related fields: $5K-20K
More importantly: The ROI
Certified professionals earn 15-33% more within 18 months. If you're currently earning $75K, that's a $11,250-$24,750 annual increase.
IS BcID CERTIFICATION RIGHT FOR YOU?
THIS CERTIFICATION IS FOR YOU IF...
✅ You're excellent at your job but plateaued in advancement
✅ You have ideas that don't get traction despite being good
✅ You see less talented colleagues get opportunities before you
✅ You want to lead but struggle influencing stakeholders
✅ You're preparing for a promotion and need to level up
✅ You want a credential that signals rare, valuable skills
✅ You're considering consulting and need methodology to scale
✅ You believe in continuous improvement and strategic advancement
THIS IS NOT FOR YOU IF...
❌ You're looking for a quick fix or easy certification
❌ You want passive learning (this requires active participation)
❌ You're not genuinely interested in improving how you influence
❌ You expect to get promoted without doing your own internal work
❌ You're looking for the cheapest option (you're not...you're looking for the most effective)
❌ You think you can attend these sessions while multitasking
❌ You can't keep it cognitive
NEXT COHORT: Jan 16 → Apr 17, 2026
APPLICATIONS OPEN: November 14th, 2025
EARLY BIRD DEADLINE: December 19th, 2025 (12% Discount)
FINAL DEADLINE: January 15th, 2026
Seattle, Washington
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