THE BRAIN-CENTRIC COLLECTION
Three Books. One Evolving System. A Different Way to Think About Influence.
You've been taught that persuasion is about being more convincing.
Better arguments. Stronger data. Louder authority. More proof.
That world is over.
Influence now lives somewhere else entirely. It lives inside how the brain actually processes information, makes decisions, and adopts ideas. And almost no one is teaching professionals how to work with that machinery instead of against it.
That's where these three books come in.
BRAIN-CENTRIC DESIGN
The Surprising Neuroscience Behind Learning with Deep Understanding
You learned that reality isn't discovered...it's adopted. The brain doesn't process information the way computers do.
They filter, predict, and decide based on cognitive safety, relevance, and framing. This is the foundation. Everything else builds here.
SURPRISED
The Science & Art of Engagement
You discovered how strategic surprise creates prediction error—the exact moment when the brain stops defending and starts learning. You learned how to break patterns without creating resistance. How to open cognitive doors that were locked.
Ready to be astonished?
Dive into this blend of science and storytelling—secure your copy today for a truly Surprising journey!
INVISIBLE INFLUENCE
The Cognitive Art of Getting People to Adopt Your Ideas
You now hold the full architecture. The Cognitive Glide Path. Invisible framing. Cognitive load control. The language of safety. Permissioned influence. The complete playbook for structuring conversations where people naturally choose your ideas as their own. Available on Amazon in Print, Kindle & Audible formats.
"He takes years of study and strips the complexity out of it, giving readers a framework that improves real conversations without turning the process into homework."
The Arc
Foundation → Mechanism → System
From understanding how brains work, to isolating what opens them, to systematically preparing adoption in every conversation you enter.
The result?
You stop trying to persuade. You start preparing. And when you do, influence becomes quiet, efficient, and unreasonably effective.
Where to Begin
Choose your entry point.
[Start with Foundation: Brain-centric Design]
New to cognitive influence? Build your mental model from the ground up.
[Jump to the Mechanism: SURPRISED]
Ready to understand the most powerful tool most professionals never use?
[Master the System: Invisible Influence]
Get the complete playbook. Start applying today.
[Get All Three]
Own the full arc. Build mastery.
In the age of AI, information is free. What's rare is the ability to prepare minds for adoption. That's what these books teach you.
You don't persuade people. You prepare them to adopt.
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