NEUROSCIENCE FOR ALL
The Science, The Lever, & The Application
THE SCIENCE
BRAIN-CENTRIC DESIGN
The Surprising Neuroscience Behind Learning with Deep Understanding
Ignite the Brain’s Hidden Learning Passion
Why do some seem more competent, or why does learning a new skill take so long? Most communicators still use an outdated punishment-reward system that squanders potential and leaves many feeling “not smart” - despite everyone having nearly identical neural capacity and unlimited potential.
The good news? Science shows we’re hardwired to enjoy learning, and for the first time, we have an accurate brain model. Authors Rich Carr and Dr. Kieran O'Mahony have refined Brain-centric Design (BcD), a neuroaligned methodology that teaches the way the brain loves to learn.
With BcD, you’ll help others learn skills faster, boost retention and reduce attrition, save time and enjoy teaching, and understand the science behind learning. BcD has transformed boardrooms, classrooms, and homes—halting turnover, saving Fortune 100s millions, and engaging students and employees in half the time. Parents even report better relationships with their kids.
Based on decades of research, BcD offers an intuitive process to unlock deep understanding. Get started with Brain-centric Design!
SURPRISED
The Science & Art of Engagement
Everything we remember is shaped by Surprise.
SURPRISED: The Science & Art of Engagement is a revelation and a revolution, revealing why some moments stick while others fade.
Harness the power of Surprise to transform how you engage with the world. This knowledge creates a ripple effect - share it! Gift the book to friends, family, and colleagues to inspire enlightenment and new perspectives. Buy multiple copies and spark a wave of change.
Bonus: The book includes secret access to an online portal with templates, an audiobook, training, and webinars.
Ready to be astonished? Dive into this blend of science and storytelling—secure your copy today for a truly Surprising journey!
THE LEVER
THE APPLICATION
INVISIBLE INFLUENCE
The Cognitive Art of Getting People to Adopt Your Ideas
Why do smart ideas die in conference rooms? And why do mediocre ones get adopted?
Most communicators still use persuasion tactics from the 1980s...building airtight arguments, citing authority, and proving credibility. These "ready, aim, fire" approaches often backfire, creating resistance instead of adoption. The result? Your best ideas get killed not because they're weak, but because you led with proof instead of relevance.
The good news? Neuroscience shows us something revolutionary: the brain buys its own ideas. For the first time, we have an accurate model of how minds naturally adopt new thinking. Author Rich Carr's refined a methodology that abandons persuasion for cognitive preparation...teaching you how to structure communication so adoption feels voluntary and intelligent.
With the Cognitive Glide Path, you'll prepare minds in five minutes before you speak, get your best ideas adopted without manipulation, position yourself as someone who makes others feel smarter, and master the one human skill AI cannot replicate. Invisible Influence has transformed boardrooms, sales conversations, and executive presentations...shifting ideas from "interesting but risky" to "obvious and essential," accelerating adoption by months, and elevating professionals from overlooked to indispensable.
Based on decades of neuroscience research and Fortune 100 validation, Invisible Influence offers an intuitive framework for ethically engineered adoption. Leaders report that using this methodology moves them from "proving they're right" to "revealing what's already true" in their audiences' minds.
Get started with Invisible Influence, and make your next idea irresistible.
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