Ignite the Brain’s Hidden Learning Passion

Why do some seem more competent, or why does learning a new skill take so long? Most communicators still use an outdated punishment-reward system that squanders potential and leaves many feeling “not smart” - despite everyone having nearly identical neural capacity and unlimited potential.

The good news? Science shows we’re hardwired to enjoy learning, and for the first time, we have an accurate brain model. Authors Rich Carr and Dr. Kieran O'Mahony have refined Brain-centric Design (BcD), a neuroaligned methodology that teaches the way the brain loves to learn.

With BcD, you’ll help others learn skills faster, boost retention and reduce attrition, save time and enjoy teaching, and understand the science behind learning. BcD has transformed boardrooms, classrooms, and homes—halting turnover, saving Fortune 100s millions, and engaging students and employees in half the time. Parents even report better relationships with their kids.

Based on decades of research, BcD offers an intuitive process to unlock deep understanding. Get started with Brain-centric Design!