The Honest Answer: Most "neuroscience-based" programs use neuroscience as marketing decoration. They reference brain science but teach the same behavioral techniques from 70 years ago.

Brain-centric Design was co-created with an actual cognitive neuroscientist (Dr. Kieran O'Mahony) and validated at Fortune 100 scale. Every framework—Challenge Wheel, Greenhousing, Cognitive Glide Path—is built on specific neural mechanisms, not neuroscience buzzwords.

The Proof: Nike didn't reduce training time 40% with repackaged behavioral training. They got measurable results because the methodology works with brain biology.

Sharper means faster to insight with less information. It's the difference between someone who needs three meetings to understand a problem and someone who sees it in the first five minutes. Brain-centric Design trains multi-lobal engagement...your brain processes information through more pathways simultaneously. More pathways, faster pattern recognition, sharper conclusions.

The Honest Answer: Those approaches optimize delivery format (shorter, more engaging, more convenient). Brain-centric Design optimizes neural processing—how the brain actually encodes, retains, and transfers information.

The Analogy: It's like optimizing the packaging while ignoring what's inside. You can make training shorter and more engaging, but if it still fights brain biology, it won't transfer to the job.

88% of training fails not because it's too long or boring...it fails because it doesn't align with how the brain learns.

For Organizations:

→ 90-Day Pilot: Initial 2-week setup, then 8-12 weeks delivery, final 2 weeks measurement

→ Typical time per participant: 40-60% LESS than current training for same competence level

For Individuals:

→ Basics Workshop: 2 days (4 hours each)

→ BcID Certification: 13-14 weeks (28 sessions, fits around full-time work)

The ROI on Time: You spend less time training and get better results. Nike reduced training time 40% while improving outcomes.

The Framework: We establish baseline metrics before implementation:

→ Current time to competence

→ Current retention/attrition rates

→ Current performance scores

→ Current training costs per employee

→ Then measure identical metrics at 30, 60, and 90 days post-implementation.

What Nike Measured:

→ Training time reduction (40%)

→ Attrition reduction (substantial, zero in some divisions)

→ Customer satisfaction score improvement

→ Cost per trained employee

Your Metrics: We customize to what your CFO already measures. If you can't measure it, we help you build the framework.

The Honest Answer: This is the most common fear, and it's based on experience with other methodologies that require cultural buy-in before they work.

Brain-centric Design is different: It works with brain biology, which is universal. Your culture doesn't need to change for brains to prefer psychological safety over stress. For neural pathways to fire together and wire together. For the Cognitive Glide Path to prepare minds for adoption.

The Proof: It works across wildly different cultures—Nike Consumer Services, Department of Defense, Western Europe operations, 20+ countries. The brain's processing mechanisms don't change based on organizational culture.

The Reframe: You're spending your training budget right now...but it's not returning anything measurable.

The Math: Average large company training expenditure: $16.1 million annually
Average ROI from traditional training: Unmeasurable

What you're actually spending: $16.1 million, with no proof it works

Brain-centric Design: $4 returned per $1 invested within 90 days.

The Real Question: Can you afford to keep spending millions with no measurable return? Or invest a fraction of that budget in methodology with guaranteed ROI?

Start Small: 90-Day Pilot with 10-50 people proves ROI before full commitment.

We'll Help: We provide executive briefing materials including:

→ ROI calculator showing current waste vs. projected savings

→ Nike case study with Fortune 100-level metrics

→ White paper: "The $2.4M Cost of Training That Doesn't Transfer"

→ Comparison analysis: BcD vs. your current approach

Schedule Executive Consultation →

We've done this hundreds of times. We know what CFOs, CHROs, and CEOs need to see.

For Organizations:

→ Alumni continuing education: New frameworks quarterly

→ Certified facilitator community access

→ Advanced implementation consulting available

→ The Education Engine (SaaS platform) for ongoing delivery

For Individuals:

→ BcID Alumni Network: $497/year (job board, resources, quarterly calls)

→ Continuing education credits

→ Advanced certification paths

→ Career support and community

This isn't a one-time workshop. It's a methodology you'll use for your entire career.

The Honest Answer: You shouldn't choose us "over" them—Brain-centric Design addresses a different problem.

Cialdini teaches what makes people say yes (behavioral persuasion during conversations).

Brain-centric Design teaches how to prepare minds before conversations so adoption feels voluntary.

Dale Carnegie teaches timeless people skills (relationship-building).
Brain-centric Design adds the neuroscience "why it works" with measurable ROI.

NeuroLeadership Institute pioneered neuroscience in leadership (first-mover advantage).
Brain-centric Design focuses specifically on communication/influence with Fortune 100-validated ROI and actual cognitive neuroscientist co-creator.

The Real Difference: $4:$1 ROI in 90 days.