Brain-centric Design develops measurable thinking skills (analytical reasoning, evaluative judgment, adaptive problem-solving) through neuroscience-based frameworks validated at Fortune 100 scale. Unlike other training that lectures about thinking, Brain-centric builds cognitive architecture that makes analysis automatic, delivering $4 ROI per $1 invested within 90 days.

The Honest Answer: Most "critical thinking" training tells you thinking is important without teaching you how to actually do it. They lecture about analysis without building the cognitive architecture that makes analysis automatic.

Brain-centric Design was co-created with cognitive neuroscientist Dr. Kieran O'Mahony and validated at Fortune 100 scale. Every framework - Nested Egg, Challenge Wheel, Greenhousing, Cognitive Glide Path - is engineered to develop specific thinking skills: analytical reasoning, evaluative judgment, adaptive problem-solving. Not buzzwords. Measurable capability.

The Proof: Nike didn't reduce training time 40% with repackaged behavioral training. They got measurable results because the methodology works with brain biology.

Sharper means faster to insight with less information. It's the difference between someone who needs three meetings to understand a problem and someone who sees it in the first five minutes.

Brain-centric Design develops three thinking capacities employers rank highest: analytical thinking (breaking problems into components), evaluative thinking (judging quality and trade-offs), and creative thinking (generating novel solutions). These aren't abstract—they show up in decisions, recommendations, and results.

The Honest Answer: Those approaches optimize delivery format (shorter, more engaging, more convenient). Brain-centric Design optimizes the development of thinking - how analytical and evaluative skills are built and transferred to real decisions.

The Analogy: It's like optimizing the packaging while ignoring what's inside. You can make training shorter and more engaging, but if it doesn't build genuine thinking capability, it won't transfer to the job.

88% of training fails not because it's too long or boring...it fails because it doesn't align with how the brain learns.

For Organizations:

→ 90-Day Pilot: Initial 2-week setup, then 8-12 weeks delivery, final 2 weeks measurement

→ Typical time per participant: 40-60% LESS than current training for same competence level

For Individuals:

→ Basics Workshop: 2 days (4 hours each)

→ BcID Certification: 13-14 weeks (28 sessions, fits around full-time work)

The ROI on Time: You spend less time training and get better results. Nike reduced training time 40% while improving outcomes.

The Framework: We establish baseline metrics before implementation:

→ Current time to competence

→ Current retention/attrition rates

→ Current performance scores

→ Current training costs per employee

→ Then measure identical metrics at 30, 60, and 90 days post-implementation.

What Nike Measured:

→ Training time reduction (40%)

→ Attrition reduction (substantial, zero in some divisions)

→ Customer satisfaction score improvement

→ Cost per trained employee

Your Metrics: We customize to what your CFO already measures. If you can't measure it, we help you build the framework.

The Honest Answer: This is the most common fear, and it's based on experience with other methodologies that require cultural buy-in before they work.

Brain-centric Design is different: It works with brain biology, which is universal. Your culture doesn't need to change for brains to prefer psychological safety over stress. For neural pathways to fire together and wire together. For the Cognitive Glide Path to prepare minds for adoption.

The Proof: It works across wildly different cultures—Nike Consumer Services, Department of Defense, Western Europe operations, 20+ countries. The brain's processing mechanisms don't change based on organizational culture.

The Reframe: You're spending your training budget right now...but it's not returning anything measurable.

The Math: Average large company training expenditure: $16.1 million annually
Average ROI from traditional training: Unmeasurable

What you're actually spending: $16.1 million, with no proof it works

Brain-centric Design: $4 returned per $1 invested within 90 days.

The Real Question: Can you afford to keep spending millions with no measurable return? Or invest a fraction of that budget in methodology with guaranteed ROI?

Start Small: 90-Day Pilot with 10-50 people proves ROI before full commitment.

We'll Help: We provide executive briefing materials including:

→ ROI calculator showing current waste vs. projected savings

→ Nike case study with Fortune 100-level metrics

→ White paper: "The $2.4M Cost of Training That Doesn't Transfer"

→ Comparison analysis: BcD vs. your current approach

Schedule Executive Consultation →

We've done this hundreds of times. We know what CFOs, CHROs, and CEOs need to see.

For Organizations:

→ Alumni continuing education: New frameworks quarterly

→ Certified facilitator community access

→ Advanced implementation consulting available

→ The Education Engine (SaaS platform) for ongoing delivery

For Individuals:

→ BcID Alumni Network: $497/year (job board, resources, quarterly calls)

→ Continuing education credits

→ Advanced certification paths

→ Career support and community

This isn't a one-time workshop. It's a methodology you'll use for your entire career.

The Honest Answer: You shouldn't choose us "over" them—Brain-centric Design addresses a different problem.

Cialdini teaches what makes people say yes (behavioral persuasion during conversations).
Brain-centric Design develops the thinking skills that make your ideas worth saying yes to—and teaches you how to present them so adoption feels voluntary.

Dale Carnegie teaches timeless people skills (relationship-building).
Brain-centric adds the neuroscience to explain "why it works" and deliver measurable ROI.

NeuroLeadership Institute pioneered neuroscience in leadership (first-mover advantage).
Brain-centric focuses specifically on developing the higher-order thinking skills that drive leadership outcomes - with Fortune 100-validated ROI.

The Real Difference: $4:$1 ROI in 90 days.