YOUR TRAINING PROGRAMS AREN'T WORKING.
YOU JUST CAN'T PROVE IT YET.
88% of corporate training fails to transfer to the job. Your CFO is asking questions you can't answer. Your budget is under review. And you're stuck defending programs that promise transformation but deliver only completion certificates.
There's a better way.
Brain-centric Design delivers $4 return per $1 invested within 90 days. The only neuroscience-based methodology proven at Fortune 100 scale to make training that actually sticks.
40% Training Time Reduction
Validated by Fortune 100
Co-Created with Cognitive Neuroscientist
2,000 Professionals, 20+ Countries
CALCULATE YOUR ROI
BcID CERTIFICATION
WHICH CHALLENGE ARE YOU FACING TODAY?
Your next step depends on what you're trying to solve. Choose the path that speaks to your situation:
L&D DIRECTORS & TRAINING LEADERS
"I Need to Prove ROI—Or Lose My Budget"
Your CFO wants measurable results, not completion rates
You've tried everything: microlearning, gamification, certifications
Programs get high satisfaction scores but behavior doesn't change
You're spending millions with no way to prove it's working
What You Need: A methodology with built-in measurement that connects training to business outcomes in 90 days, not "eventually."
FOR INDIVIDUAL PROFESSIONALS
"I'm Overlooked Despite My Skills"
Your ideas die in conference rooms despite being right
You prepare thoroughly but decision-makers still ignore you
Colleagues with worse ideas get promoted while you're passed over
You need career insurance in the AI era
What You Need: The human influence skills AI cannot replicate, taught by the methodology that Fortune 100 executives pay thousands to learn.
FOR CULTURE &
C-SUITE
"My Team Can't Influence Outcomes"
Strategic initiatives stall because people can't gain adoption
Your leaders know what to do, but can't get buy-in
Competitors are moving faster because they communicate better
You're losing talent who don't feel their ideas are heard
What You Need: A systematic approach to invisible influence that makes adoption feel voluntary...the same framework used by Nike, Microsoft, & the DOD.
WHY BEING RIGHT ISN'T ENOUGH
You've experienced this: You prepare a brilliant presentation. Your logic is airtight. Your data is compelling. You present with confidence.
And then... nothing. Polite nods. "We'll think about it." Your idea goes nowhere while someone else's half-baked suggestion gets greenlit next week.
THE REAL PROBLEM
Traditional communication assumes good ideas + clear presentation = adoption.
But neuroscience reveals the brutal truth: The brain rejects new information by default. Your audience's neural pathways are literally designed to protect existing beliefs, not embrace your new ones...no matter how right you are.
What This Means:
88% of corporate training fails to transfer to actual behavior
An average of 40% MORE time than necessary to achieve competence
Your ideas are ignored because you're working against brain biology
You Can't Persuade Your Way Out of This.
You need a different approach entirely.
3X
Faster Idea Adoption
Invisible Influence methods create natural adoption
4:1
Average ROI
Clients see $4 return for every $1 invested within 90 days
98%
Application Rate
Participants apply new skills immediately after training
34%
Performance Increase
Average improvement in communication effectiveness
QUESTIONS DECISION-MAKERS ASK
HOW IS THIS DIFFERENT FROM OTHER NEUROSCIENCE-BASED TRAINING PROGRAMS?
The Honest Answer: Most "neuroscience-based" programs use neuroscience as marketing decoration. They reference brain science but teach the same behavioral techniques from 70 years ago.
Brain-centric Design was co-created with an actual cognitive neuroscientist (Dr. Kieran O'Mahony) and validated at Fortune 100 scale. Every framework—Challenge Wheel, Greenhousing, Cognitive Glide Path—is built on specific neural mechanisms, not neuroscience buzzwords.
The Proof: Nike didn't reduce training time 40% with repackaged behavioral training. They got measurable results because the methodology works with brain biology.
WE'VE TRIED MICROLEARNING, GAMIFICATION, AND MOBILE-FIRST TRAINING. WHY WOULD THIS WORK WHEN THOSE DIDN'T?
The Honest Answer: Those approaches optimize delivery format (shorter, more engaging, more convenient). Brain-centric Design optimizes neural processing—how the brain actually encodes, retains, and transfers information.
The Analogy: It's like optimizing the packaging while ignoring what's inside. You can make training shorter and more engaging, but if it still fights brain biology, it won't transfer to the job.
88% of training fails not because it's too long or boring...it fails because it doesn't align with how the brain learns.
WHAT'S THE TIME COMMITMENT FOR IMPLEMENTATION?
For Organizations:
→ 90-Day Pilot: Initial 2-week setup, then 8-12 weeks delivery, final 2 weeks measurement
→ Typical time per participant: 40-60% LESS than current training for same competence level
For Individuals:
→ Basics Workshop: 2 days (4 hours each)
→ BcID Certification: 13-14 weeks (28 sessions, fits around full-time work)
The ROI on Time: You spend less time training and get better results. Nike reduced training time 40% while improving outcomes.
HOW DO WE MEASURE ROI?
The Framework: We establish baseline metrics before implementation:
→ Current time to competence
→ Current retention/attrition rates
→ Current performance scores
→ Current training costs per employee
→ Then measure identical metrics at 30, 60, and 90 days post-implementation.
What Nike Measured:
→ Training time reduction (40%)
→ Attrition reduction (substantial, zero in some divisions)
→ Customer satisfaction score improvement
→ Cost per trained employee
Your Metrics: We customize to what your CFO already measures. If you can't measure it, we help you build the framework.
WHAT IF WE TRY IT AND OUR CULTURE DOESN'T ADOPT IT?
The Honest Answer: This is the most common fear, and it's based on experience with other methodologies that require cultural buy-in before they work.
Brain-centric Design is different: It works with brain biology, which is universal. Your culture doesn't need to change for brains to prefer psychological safety over stress. For neural pathways to fire together and wire together. For the Cognitive Glide Path to prepare minds for adoption.
The Proof: It works across wildly different cultures—Nike Consumer Services, Department of Defense, Western Europe operations, 20+ countries. The brain's processing mechanisms don't change based on organizational culture.
WE DON'T HAVE BUDGET FOR TRAINING RIGHT NOW.
The Reframe: You're spending your training budget right now...but it's not returning anything measurable.
The Math: Average large company training expenditure: $16.1 million annually
Average ROI from traditional training: Unmeasurable
What you're actually spending: $16.1 million, with no proof it works
Brain-centric Design: $4 returned per $1 invested within 90 days.
The Real Question: Can you afford to keep spending millions with no measurable return? Or invest a fraction of that budget in methodology with guaranteed ROI?
Start Small: 90-Day Pilot with 10-50 people proves ROI before full commitment.
HOW DO I GET EXECUTIVE BUY-IN?
We'll Help: We provide executive briefing materials including:
→ ROI calculator showing current waste vs. projected savings
→ Nike case study with Fortune 100-level metrics
→ White paper: "The $2.4M Cost of Training That Doesn't Transfer"
→ Comparison analysis: BcD vs. your current approach
Schedule Executive Consultation →
We've done this hundreds of times. We know what CFOs, CHROs, and CEOs need to see.
WHAT HAPPENS AFTER THE INITIAL TRAINING?
For Organizations:
→ Alumni continuing education: New frameworks quarterly
→ Certified facilitator community access
→ Advanced implementation consulting available
→ The Education Engine (SaaS platform) for ongoing delivery
For Individuals:
→ BcID Alumni Network: $497/year (job board, resources, quarterly calls)
→ Continuing education credits
→ Advanced certification paths
→ Career support and community
This isn't a one-time workshop. It's a methodology you'll use for your entire career.
WHY SHOULD WE TRUST THIS OVER CIALDINI, DALE CARNEGIE, OR NEUROLEADERSHIP INSTITUTE?
The Honest Answer: You shouldn't choose us "over" them—Brain-centric Design addresses a different problem.
Cialdini teaches what makes people say yes (behavioral persuasion during conversations).
Brain-centric Design teaches how to prepare minds before conversations so adoption feels voluntary.
Dale Carnegie teaches timeless people skills (relationship-building).
Brain-centric Design adds the neuroscience "why it works" with measurable ROI.
NeuroLeadership Institute pioneered neuroscience in leadership (first-mover advantage).
Brain-centric Design focuses specifically on communication/influence with Fortune 100-validated ROI and actual cognitive neuroscientist co-creator.
The Real Difference: $4:$1 ROI in 90 days.
THE TRAINING YOUR TEAM DESERVES. THE ROI YOUR CFO DEMANDS.
YOU HAVE THREE CHOICES:
Choice 1: Keep using training methods that promise transformation but deliver only completion certificates. Watch 88% fail to transfer. Continue defending your budget with no measurable ROI.
Choice 2: Try another "innovative" approach—microlearning, gamification, AI-powered content. Get marginally better engagement but the same poor retention. Still no proof it works.
Choice 3: Implement the only methodology with Fortune 100-validated ROI, co-created by a cognitive neuroscientist, guaranteed to deliver $4 per $1 invested within 90 days.
Which choice protects your budget? Your reputation? Your career?
YOUR NEXT STEP (CHOOSE ONE):
For Organizations:
For Individuals:
Not Ready To Commit?
LET'S TALK
I respond to every message personally...whether you're exploring or ready to start.
Seattle, Washington
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